Keynotes Offer Windows on OTT Distribution, Piracy Challenges
首届 Video Infrastructure Summit, a precursor to this week's 流媒体欧洲 2012 conference, takes place today at the Hilton London Olympia hotel, 和 kicked off with two strong keynote addresses. First up, 玛丽亚英格尔德, technical consultant 和 owner of Mireality, delivered insights on the workings of over-the-top (OTT) movie distribution. Next, 奥利弗码头, vice president for all media, Europe, Middle East, 和 Africa, for the Motion Picture Association, spoke about the challenges piracy presents for movie distribution online.
Delivering online doesn't have to be costly, 英戈尔德对听众说, but the various participants -- including retailers, 供应商, 内容提供商, 和, 当然, customers -- all have differing needs that have to be satisfied. Retailers want to deliver to the widest audience, while 供应商 are concerned with the details of delivery; 内容提供商 worry about security (和 take 70 percent of the revenue), while customers simply want every movie, 马上, 在每个设备上.
Online availability is limited by movie studio release windows, 和 Ingold provided a helpful graphic showing the windows for different markets 和 giving the time period for each. Accessibility windows are compressing, 英格尔德说, bringing premium content online sooner, 但也有障碍. The studios' attempts to shorten the theatrical release window, 例如, has so far met with strong pushback from theater owners. Studios view the last half of the theatrical release period as the piracy window, 英格尔德说, 和 want to shorten it so that customers have legal streaming options sooner.
Walking the audience through the video-on-dem和 infrastructure, Ingold explained the needs of 内容提供商, offered best practices for media asset management systems 和 content management systems, 和 talked about concerns in publishing material 和 delivering it to viewers. That's not the end of the workflow, as OTT providers then need to monitor 和 maintain their services, create detailed reports on delivery quality, 开发新的服务.
Offering a look at future OTT trends, Ingold gave numbers on how streaming through gaming consoles to living room TVs will grow, 和 showed how increasing tablet video use is taking the place of paid streaming on desktop 和 notebook computers.
Following Ingold was 奥利弗码头, who gave a film industry view of the online market. Most movies don't recoup their costs in theaters alone, Dock said, relying on multimedia delivery. The film industry embraces change, he said, 和 doesn't see the internet as doomsday for movies. 仍然, piracy is an ongoing problem, 和 pirates enjoy vastly better economic conditions than legal channels since they don't pay license fees for the films they stream. As a result, they're much more profitable than legitimate sites. That creates an unhealthy system where companies have less revenue to invest in new business models.
"The internet is not a rules-free zone,Dock说, concluding by saying countries need to take steps the change that imbalance that favors pirates.
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